It's because User Ads are so different that Brave can get away with saying, "Brave Ads do not replace current Web page ads. "When users click to engage with these notifications, they're presented with a full page ad in a new ad tab," Brave stated in an unsigned post on the company's blog. User Ads are unlike traditional website ads in that they're full-page displays that appear only after the user accepts an on-screen notification that one can be viewed. The tokens could be passed to publishers as support for their sites, or alternately the tokens could be exchanged for premium content or advanced features on a website.Ĭomplicating matters, Brave has decided on two categories of its ads-as-replacement-for-other-ads: one, named "User Ads," the other labeled "Publisher-integrated Ads." It's the former that launched last week. To internally monetize the model, Brave created BATs, which users earn for agreeing to view ads and other content. For that, Brave came up with the idea of replacing the erased ads with ads it sold. Brave's premise is that users want a browser that doesn't show the current kind of online ads but instead strips every ad from every page - scrubs ad trackers while it's at it - ala, say, Chrome or Firefox armed with a comprehensive ad blocker.īut Brave needed a business model, a way to pay the staff who produced and maintain the browser.
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